Job Description
About Us
We are a forward-thinking digital agency based in the heart of New Orleans, dedicated to helping local businesses and national brands thrive in the digital landscape. We value creativity, authenticity, and data-driven results. We are looking for a passionate Social Media Manager to join our team and amplify our clients' voices across the globe.
The Role
In this key role, you will be responsible for managing the end-to-end social media strategy for our diverse portfolio of clients. You will not just post content; you will build communities, drive engagement, and turn followers into loyal customers. If you have a deep love for the Crescent City and a knack for digital storytelling, we want to hear from you.
Responsibilities
- Strategy Development: Develop and implement comprehensive social media strategies that align with business goals and brand identity.
- Content Creation: Create compelling, scroll-stopping content (copy, graphics, and video) for various platforms including Instagram, Facebook, LinkedIn, and TikTok.
- Community Management: Monitor social channels, respond to comments and messages in a timely manner, and foster a positive community environment.
- Analytics & Reporting: Track key performance indicators (KPIs) and produce monthly reports to optimize campaigns and demonstrate ROI.
- Ad Management: Manage paid social media advertising campaigns, including budget allocation, A/B testing, and bid optimization.
- Collaboration: Work closely with the SEO and content teams to ensure cross-channel consistency.
Qualifications
- Experience: 3-5 years of proven experience in social media management or digital marketing.
- Tools: Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design software (e.g., Adobe Creative Suite, Canva).
- Writing Skills: Exceptional copywriting skills with a keen eye for grammar, tone, and style.
- SEO Knowledge: Solid understanding of SEO principles and how social media impacts search visibility.
- Communication: Excellent verbal and written communication skills with the ability to articulate complex ideas simply.
- Passion: A genuine interest in social media trends, digital culture, and the local New Orleans market.