Job Description
Are you a creative storyteller with a passion for digital engagement? Apex Digital Strategies is looking for a talented Social Media Manager to join our growing team in Sacramento, CA. In this direct hire role, you will be the voice of our brand, crafting compelling narratives that resonate with our audience and drive meaningful growth.
As a key member of our marketing department, you will leverage your expertise in social platforms to elevate our brand presence, engage our community, and implement data-driven strategies that convert followers into loyal customers. We offer a collaborative work environment and the opportunity to make a significant impact on our market presence.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement across all platforms including Facebook, Instagram, LinkedIn, and TikTok.
- Create, curate, and schedule high-quality, visually appealing content (images, video, and copy) that aligns with brand guidelines and marketing goals.
- Monitor social media trends, tools, and best practices to ensure our presence remains cutting-edge and competitive in the Sacramento market.
- Analyze performance metrics and reporting to optimize campaigns and demonstrate ROI to stakeholders.
- Collaborate with the design and content teams to produce cohesive, multi-channel campaigns.
- Engage with the community by responding to comments, messages, and inquiries in a timely and professional manner.
- Manage social media budgets and track ad performance.
Qualifications
- 3+ years of proven experience as a Social Media Manager or Digital Marketing Specialist.
- Deep understanding of major platforms including Facebook, Instagram, LinkedIn, and Twitter/X.
- Excellent copywriting and editing skills with a keen eye for design aesthetics.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Valid driver’s license and ability to travel for team events.