Job Description
We're seeking a creative and data-driven Social Media Manager to amplify our brand presence in the vibrant coastal community of Corpus Christi. This part-time role (20 hours/week) requires a strategic thinker who can transform marketing goals into engaging social campaigns that drive growth and community engagement.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, Facebook, LinkedIn, and TikTok
- Create compelling visual and written content (graphics, videos, captions) reflecting Corpus Christi's coastal culture
- Analyze campaign performance metrics and optimize content based on analytics
- Manage community engagement, responding to comments and messages within 24 hours
- Collaborate with local influencers and businesses to expand reach
- Stay updated on platform algorithm changes and industry trends
Qualifications
- 2+ years of social media management experience with proven portfolio
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong understanding of SEO and hashtag strategies
- Experience with analytics platforms (Meta Business Suite, Google Analytics)
- Knowledge of Corpus Christi market and local trends preferred
- Ability to work independently and meet deadlines in flexible schedule