Job Description
Join InnovateTech Solutions as a Remote Digital Marketing Specialist and transform how brands connect with audiences. Enjoy flexible hours while driving impactful campaigns from anywhere in the Detroit metro area. We're seeking a creative strategist to elevate our digital footprint in a collaborative, results-driven environment.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media
- Analyze performance metrics using tools like Google Analytics and optimize ROI
- Create compelling content (blogs, emails, social posts) aligned with brand voice
- Manage paid advertising budgets across platforms (Google Ads, Meta Ads)
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with cross-functional teams on product launches and promotions
- Generate monthly performance reports and actionable insights
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Expertise in SEO/SEM, social media marketing, and content strategy
- Proficiency in analytics tools (Google Analytics, SEMrush, HubSpot)
- Strong written communication and creative problem-solving skills
- Ability to manage projects independently with flexible schedules
- Bachelor's degree in Marketing or related field preferred
- Experience in B2B SaaS or tech industry highly valued