Job Description
Join Innovatech Solutions as a Senior Digital Marketing Specialist and lead our remote-first team in transforming digital landscapes. This full-time position offers the flexibility to work from anywhere in Ohio while making a tangible impact on our brand's growth trajectory. We're seeking a strategic innovator to drive our digital presence forward in a collaborative, results-driven environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Analyze campaign performance data using Google Analytics and Adobe Analytics to optimize ROI
- Lead content creation initiatives including blog posts, whitepapers, and email campaigns
- Manage paid advertising budgets across Google Ads and social platforms
- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints
- Stay current with industry trends and algorithm updates to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and SEO tools
- Expertise in content strategy development and execution
- Strong analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills