Job Description
Join Innovate Solutions Group as a Senior Digital Marketing Manager and transform how we connect with audiences across Pennsylvania. This full-time remote position offers the flexibility to excel from home while driving impactful marketing strategies. You'll lead our digital transformation initiatives, leveraging data-driven insights to boost brand visibility and customer engagement. We provide competitive compensation, comprehensive benefits, and a culture that values innovation and work-life balance.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, email, and social media
- Analyze performance metrics using Google Analytics and marketing automation tools
- Lead content creation strategies that resonate with Pennsylvania's diverse markets
- Manage PPC budgets and optimize ad spend for maximum ROI
- Collaborate with cross-functional teams to align marketing with business objectives
- Stay ahead of digital trends and implement innovative marketing technologies
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of digital marketing experience with proven campaign success
- Expertise in SEO/SEM, Google Ads, and marketing automation platforms
- Strong analytical skills with ability to interpret complex data
- Experience managing remote teams and virtual collaboration tools
- Certification in Google Analytics or HubSpot preferred