Job Description
Join Tampa Bay Innovations as a Senior Digital Marketing Specialist and revolutionize our remote-first marketing strategy! We're seeking a dynamic professional to lead our digital initiatives while enjoying the flexibility of a fully remote position based in Tampa, FL. Collaborate with cross-functional teams to drive brand growth, optimize customer journeys, and deliver measurable ROI across all digital channels.
Why Tampa Bay Innovations? We offer competitive benefits including health insurance, 401(k) matching, unlimited PTO, and a $1,500 annual remote work stipend. Our culture values innovation, work-life balance, and professional development through quarterly learning stipends.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, PPC, email, and social media
- Analyze performance metrics using Google Analytics, HubSpot, and Adobe Analytics to optimize conversion funnels
- Lead A/B testing initiatives to improve landing page performance and email engagement rates
- Manage digital advertising budgets with monthly ROI reporting to executive stakeholders
- Collaborate with content team to create SEO-optimized blog posts, whitepapers, and video scripts
- Implement marketing automation workflows using Marketo and HubSpot platforms
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven campaign management success
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Certification in Google Analytics, HubSpot, or SEM preferred
- Strong analytical skills with experience in data visualization tools (Tableau/Power BI)
- Exceptional written communication and project management abilities
- Proficiency in marketing automation platforms (Marketo/HubSpot)
- Portfolio demonstrating successful digital marketing campaigns with measurable results