Job Description
Join Nexus Digital Group's award-winning marketing team and transform how brands connect with audiences online. We're seeking a dynamic Senior Social Media Manager to lead our client's digital presence in Plano's thriving tech hub. You'll craft compelling narratives across platforms, drive measurable ROI, and mentor junior team members while collaborating with creative directors and data analysts. Enjoy competitive benefits, flexible hybrid work options, and opportunities to work with Fortune 500 clients in a culture that champions innovation.
Responsibilities
- Develop and execute multi-platform social media strategies across LinkedIn, Instagram, TikTok, and Facebook
- Create data-driven content calendars with 15+ monthly high-impact posts and campaigns
- Analyze performance metrics using Sprout Social and Google Analytics to optimize engagement
- Manage $50K+ monthly ad budgets with A/B testing and conversion tracking
- Live-stream events and manage real-time community engagement across all channels
- Coordinate with design teams to produce visually compelling assets and video content
- Present monthly performance reports to C-suite stakeholders with actionable insights
- Mentor junior staff on platform algorithms and emerging social trends
Qualifications
- 5+ years social media management experience with proven portfolio of B2B campaigns
- Advanced certification in Meta Blueprint and Google Analytics
- Expertise in social listening tools (Brandwatch, Sprout Social) and scheduling platforms
- Demonstrated success increasing engagement by 40%+ year-over-year
- Strong understanding of SEO principles and content marketing funnels
- Experience managing cross-functional teams of 3+ direct reports
- Proficiency in Adobe Creative Suite and Canva for content creation
- Bachelor's degree in Marketing, Communications, or related field