Job Description
Are you a visionary storyteller ready to scale your impact?
At Lumina Marketing Group, we don't just follow trends; we set them. We are looking for a Senior Social Media Manager to join our elite marketing team in Louisville, KY. This is a high-earning opportunity for a results-driven professional who thrives on data, creativity, and community building.
In this pivotal role, you will be the architect of our digital presence, crafting compelling narratives that resonate with our audience and drive tangible business results. If you are ready to take your career to the next level with a competitive salary and a culture of innovation, we want to hear from you.
Why Join Us?
- Competitive salary: $75,000 - $95,000 annually.
- Comprehensive health, dental, and vision insurance.
- Flexible remote work options and professional development stipends.
- Access to cutting-edge marketing tools and training.
Responsibilities
- Strategic Planning & Execution: Develop and implement a robust social media strategy that aligns with business goals, driving brand awareness and lead generation across all major platforms.
- Content Creation & Curation: Oversee the creation of high-quality, engaging content—including copy, graphics, and video—ensuring brand voice consistency and visual excellence.
- Community Management: Actively engage with our audience, nurture relationships, and manage online reputation to foster a loyal and active community.
- Analytics & Optimization: Monitor key performance indicators (KPIs) using advanced analytics tools (e.g., Google Analytics, Hootsuite) to track campaign success and optimize future strategies.
- Paid Social Advertising: Design and manage high-converting paid social campaigns (Facebook, Instagram, LinkedIn) to maximize ROI.
Qualifications
- Experience: Minimum of 4-5 years of proven experience in social media management, digital marketing, or a related field.
- Expertise: Deep understanding of SEO best practices and how social media impacts search rankings.
- Technical Skills: Proficiency in CMS platforms (WordPress, HubSpot), social media management tools (Sprout Social, Buffer), and graphic design software (Canva, Adobe Creative Suite).
- Creativity: Exceptional writing and copy-editing skills with a keen eye for design and aesthetics.
- Communication: Strong interpersonal skills with the ability to collaborate effectively across cross-functional teams.