Job Description
Join BlueSky Marketing Group, Milwaukee's premier digital marketing agency, as our next Social Media Manager. We're seeking a creative strategist to elevate our clients' online presence through innovative campaigns and data-driven engagement. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in a dynamic environment.
You'll lead our social media initiatives across platforms, collaborate with cross-functional teams, and drive measurable results for our diverse client portfolio. If you're passionate about digital trends and excel at turning insights into engagement, we want to hear from you.
Responsibilities
- Develop and execute comprehensive social media strategies aligned with client business objectives
- Create engaging content calendars for platforms including Instagram, LinkedIn, Twitter, and TikTok
- Manage community engagement, respond to inquiries, and foster brand advocacy
- Analyze campaign performance using analytics tools (e.g., Sprout Social, Google Analytics)
- Collaborate with design teams to produce visually compelling assets
- Monitor industry trends and competitor activities to identify opportunities
- Generate monthly performance reports with actionable insights
- Coordinate with PR and marketing teams for integrated campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of professional social media management experience
- Proven track record of developing successful B2B and B2C campaigns
- Expertise in social media analytics tools and KPI reporting
- Strong written communication skills with attention to brand voice
- Experience managing paid social media advertising (Meta Ads, LinkedIn Ads)
- Ability to work independently and manage multiple projects simultaneously
- Proficiency with graphic design tools (Canva, Adobe Creative Suite)