Job Description
We are seeking a creative and results-driven Social Media Manager to lead our digital presence in Baton Rouge. In this role, you will be responsible for crafting compelling narratives, managing brand identity, and engaging our audience across all platforms. We provide all necessary equipment (laptops, cameras, and software licenses) to ensure you have the best resources to succeed.
You will work closely with our marketing team to drive traffic, generate leads, and build a loyal community. If you are passionate about social media and want to grow your career in a supportive environment, we want to hear from you.
Responsibilities
- Content Strategy & Creation: Develop and execute a comprehensive social media strategy, including writing engaging copy, designing graphics, and editing video content.
- Community Engagement: Actively monitor social channels, respond to comments and messages, and foster a positive community atmosphere.
- Performance Analysis: Track key performance metrics (KPIs) and use data to optimize content and improve engagement rates.
- Equipment Management: Utilize the premium equipment provided by the company to produce professional-grade assets.
- Brand Consistency: Ensure all social media outputs align with the company’s brand voice, tone, and visual identity.
- Collaboration: Coordinate with internal teams to align social media campaigns with broader marketing objectives.
Qualifications
- Experience: 2-4 years of proven experience in social media management or digital marketing.
- Technical Skills: Proficiency in social media management tools (Hootsuite, Sprout Social), SEO best practices, and design software (Adobe Creative Suite, Canva).
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
- Adaptability: Ability to work independently and manage multiple projects in a fast-paced environment.
- Local Knowledge: Understanding of the local Baton Rouge market is highly preferred.