Job Description
Join Crescent City Collective as our Social Media Manager and become the digital voice of New Orleans' most innovative brands! We're seeking a creative strategist to amplify our clients' presence across social platforms while capturing the unique essence of our vibrant city. This hybrid role blends data-driven insights with authentic storytelling to build engaged communities and drive measurable growth. If you're passionate about social media trends, local culture, and transforming brands into digital sensations, we want to meet you!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create engaging content calendars including original graphics, videos, and written copy aligned with brand voice
- Analyze campaign performance using analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Manage community engagement by responding to comments, messages, and fostering two-way communication
- Collaborate with marketing team to integrate social initiatives with broader campaigns
- Stay current on platform algorithm changes and emerging trends
- Report on KPIs and present monthly performance insights to stakeholders
- Oversee social media advertising budgets and optimize ROI
Qualifications
- 3+ years of professional social media management experience
- Proven portfolio demonstrating successful campaign execution and growth metrics
- Expert knowledge of social media algorithms and advertising platforms
- Strong graphic design skills (Canva, Adobe Creative Suite) and video editing proficiency
- Experience with social media scheduling and analytics tools
- Exceptional written communication skills with attention to brand voice
- Ability to work in a fast-paced environment with multiple clients
- Deep understanding of New Orleans culture and local market preferred