Job Description
Join our award-winning marketing team as we revolutionize digital engagement in the Toledo market! We're seeking a dynamic Social Media Manager to spearhead our online presence strategy. This urgent opening requires a creative strategist who can transform brand vision into viral campaigns while driving measurable ROI. Enjoy competitive compensation, flexible work arrangements, and the opportunity to shape our digital future in Northwest Ohio's growing tech corridor.
Responsibilities
- Develop and execute comprehensive social media strategies across 8+ platforms including Instagram, TikTok, LinkedIn, and emerging channels
- Create viral-worthy content calendars with 95% original graphics, videos, and copy aligned with brand voice
- Analyze campaign performance using Sprout Social and Google Analytics to optimize engagement rates
- Manage $50K+ monthly ad budgets with 15%+ average conversion improvement
- Coordinate with sales team to generate 50+ qualified leads monthly through social channels
- Lead crisis communication protocols for brand reputation management
- Mentor junior team members on platform algorithm updates and best practices
Qualifications
- 3+ years progressive social media management with $1M+ ad budget experience
- Portfolio demonstrating 30%+ follower growth and 2.5%+ engagement rates
- Advanced proficiency in Adobe Creative Suite and Canva Pro
- Google Analytics and Meta Blueprint certification required
- Proven crisis management experience in regulated industries
- SEO/SEM certification preferred
- Ability to work cross-functionally with product development teams
- Local Toledo market knowledge essential