Job Description
Join our award-winning digital marketing agency as a Social Media Manager and transform how brands connect with audiences in California's Central Valley. We're seeking a creative strategist to lead our social media initiatives for high-profile clients in agriculture, tech, and retail. This hybrid role offers competitive benefits, flexible scheduling, and opportunities to shape our social media division.
As a key member of our marketing team, you'll develop data-driven campaigns that boost engagement and drive measurable ROI. Our ideal candidate thrives in fast-paced environments and possesses a deep understanding of emerging social trends. You'll collaborate with designers, content creators, and SEO specialists to execute cohesive digital strategies.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook) aligned with client business objectives
- Create compelling content calendars with 80% original visual and written assets
- Analyze performance metrics using native analytics tools and adjust campaigns quarterly
- Manage paid social advertising budgets with $50K+ monthly spend optimization
- Lead community engagement initiatives with 95% response rate within 4 hours
- Coordinate with cross-functional teams to ensure brand consistency across all channels
- Report monthly on KPIs: follower growth, engagement rate, conversion tracking
Qualifications
- 3+ years of proven social media management experience with portfolio demonstrating 50%+ follower growth
- Expertise in social advertising platforms (Meta Business Suite, LinkedIn Campaign Manager)
- Proficiency in analytics tools (Google Analytics, Sprout Social, Hootsuite)
- Bachelor's degree in Marketing, Communications, or related field
- Experience managing B2B and B2C clients in diverse industries
- Strong understanding of Fresno's local market demographics and trends
- Ability to create original content using Canva, Adobe Creative Suite, or similar tools
- Excellent written communication skills with attention to detail