Job Description
Join Lubbock Digital Solutions as our next Social Media Manager and shape our digital presence in the heart of West Texas! We're seeking a creative strategist to elevate our brand across social platforms while driving measurable growth. This hybrid role offers competitive compensation, flexible scheduling, and the opportunity to lead impactful campaigns for local and national clients.
Our ideal candidate thrives in a fast-paced environment, understands the nuances of regional markets, and possesses a proven track record of turning social media engagement into business results. If you're passionate about storytelling and data-driven marketing, we encourage you to apply today!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, TikTok, and Twitter
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to comments, and foster brand advocacy
- Collaborate with sales team to generate leads through targeted social media advertising
- Stay updated on platform algorithm changes and emerging social media trends
- Coordinate with graphic designers and content creators for cohesive campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of professional social media management experience
- Proven portfolio demonstrating successful campaign results and engagement growth
- Expertise in social media advertising platforms (Meta Business Suite, LinkedIn Ads)
- Strong analytical skills with ability to interpret data and ROI metrics
- Proficiency in design tools (Canva, Adobe Creative Suite) and scheduling platforms
- Excellent written communication skills with attention to detail
- Ability to work independently and manage multiple projects simultaneously