Job Description
Join our award-winning team at Alaska Digital Innovations, where creativity meets strategy! We're seeking a dynamic Social Media Manager to elevate our brand presence across digital platforms. This role offers the opportunity to shape our narrative in Alaska's thriving business landscape while working with cutting-edge analytics and creative tools. Enjoy competitive compensation, flexible remote options, and a collaborative culture that values innovation.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, TikTok, and Facebook
- Create engaging content calendars with original graphics, videos, and copy tailored to Alaskan audiences
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and fostering authentic connections
- Collaborate with marketing team to align digital campaigns with business objectives
- Monitor industry trends and competitor activities to identify growth opportunities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience may substitute)
- Proven portfolio showcasing successful social media campaigns with measurable results
- Expertise in content creation tools (Canva, Adobe Creative Suite) and scheduling platforms
- Strong analytical skills with ability to interpret data and derive actionable insights
- Experience managing paid social advertising campaigns with budget optimization
- Knowledge of SEO principles and content marketing best practices