Job Description
Join our award-winning digital marketing team in Baton Rouge's vibrant tech hub! We're seeking a creative Social Media Manager to amplify brand presence across platforms and drive measurable growth. This hybrid role offers competitive compensation, flexible scheduling, and opportunities to shape our innovative social strategy. Ideal for data-driven storytellers passionate about local culture and digital trends.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook)
- Create engaging content calendars with 15+ posts/month including graphics, videos, and stories
- Analyze performance metrics using Sprout Social/Hootsuite to optimize campaigns
- Manage community engagement and respond to inquiries within 2 hours
- Collaborate with design team for brand-aligned visual assets
- Coordinate with local influencers for partnership campaigns
- Report weekly KPIs to leadership team with actionable insights
Qualifications
- 3+ years managing social media for B2B/B2C brands
- Portfolio demonstrating 10+ successful campaign case studies
- Expertise in social analytics tools (Sprout Social, Google Analytics)
- Proficiency in Canva/Adobe Creative Suite
- Experience with paid social advertising (Meta Ads, LinkedIn Ads)
- Deep understanding of Baton Rouge market trends
- Ability to work autonomously with minimal supervision
- Bachelor's degree in Marketing or related field