Job Description
Join our innovative team as a Social Media Manager and transform brands through cutting-edge digital strategies! We're seeking a creative dynamite to lead our social media initiatives in the vibrant Laredo market. Enjoy the stability of weekly pay while building impactful campaigns that drive engagement and ROI. This hybrid role blends creativity with analytics, offering growth opportunities in a supportive environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement and crisis communication protocols
- Collaborate with sales team to align campaigns with business objectives
- Stay updated on platform algorithm changes and industry trends
- Lead A/B testing for ad campaigns and content optimization
Qualifications
- 3+ years of social media management experience with proven portfolio
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with data-driven decision-making ability
- Experience managing paid social media budgets ($5k+ monthly)
- Knowledge of SEO/SEM principles and content marketing
- Ability to work in fast-paced environment with tight deadlines
- Bachelor's degree in Marketing, Communications, or related field