Job Description
Join Coastal Digital Agency as our Social Media Manager and drive brand growth through innovative digital strategies. We're seeking a creative strategist to elevate our clients' online presence across platforms like Instagram, TikTok, and LinkedIn. This hybrid role requires expertise in content creation, analytics, and community management to transform social media into powerful revenue channels.
Responsibilities
- Develop and execute comprehensive social media strategies aligned with business objectives
- Create engaging content calendars with high-impact visuals and copy
- Analyze campaign performance using Sprout Social and Google Analytics
- Manage community engagement and brand reputation across platforms
- Collaborate with design teams for consistent brand messaging
- Report monthly ROI and growth metrics to stakeholders
- Stay updated on platform algorithm changes and emerging trends
Qualifications
- 5+ years of social media management experience
- Proven success scaling brand communities (minimum 50K followers)
- Expertise in Meta Business Suite, Hootsuite, and Canva
- Google Analytics and social listening certification preferred
- Portfolio showcasing viral campaigns and conversion-driven content
- Ability to manage multiple client accounts simultaneously
- Strong written communication and crisis management skills