Job Description
Join Coastal Innovations Group as our Social Media Manager and become the voice of our dynamic brand in Corpus Christi! We're seeking a creative strategist to elevate our digital presence, drive community engagement, and transform our social platforms into powerful growth engines. If you're passionate about storytelling, data-driven campaigns, and building authentic connections in the Coastal Bend, we want to meet you. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape our digital future in a supportive, innovative environment.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, TikTok, and Twitter to boost brand awareness and engagement
- Create compelling content calendars including graphics, videos, and written copy aligned with marketing objectives
- Monitor industry trends, platform algorithm changes, and competitor activities to optimize performance
- Analyze social metrics using tools like Sprout Social and Google Analytics to report on ROI and campaign effectiveness
- Collaborate with marketing team to integrate social initiatives with broader marketing campaigns and events
- Manage community engagement by responding to comments, messages, and fostering meaningful audience interactions
- Oversee paid social advertising campaigns with budget management and performance optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience without degree)
- Proven experience managing social media for B2B or consumer brands with measurable growth metrics
- Expertise in social media management tools (Hootsuite, Buffer, Later) and analytics platforms
- Strong portfolio showcasing content creation, campaign execution, and community management success
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing basics
- Deep understanding of SEO principles and content marketing best practices
- Ability to work independently in a fast-paced environment while collaborating cross-functionally