Job Description
Join our dynamic marketing team as a Social Media Manager and transform how brands connect with audiences in the vibrant Laredo market. We're seeking a creative strategist to drive digital engagement, build community, and accelerate brand growth through innovative social media campaigns. This hybrid role offers the flexibility to work remotely with monthly in-office collaboration days.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn)
- Create compelling content calendars with original graphics, videos, and copy
- Analyze performance metrics and optimize campaigns using Sprout Social/Hootsuite
- Manage community engagement and respond to customer inquiries within 2 hours
- Collaborate with sales team to generate qualified leads through social channels
- Coordinate with graphic designers for visual asset creation
- Stay updated on platform algorithm changes and emerging trends
Qualifications
- 3+ years of social media management experience with proven portfolio
- Expertise in social analytics tools and A/B testing methodologies
- Strong writing skills with ability to adapt tone for diverse audiences
- Proficiency in Canva, Adobe Creative Suite, and video editing software
- Experience managing paid social advertising budgets ($5K+ monthly)
- Bachelor's degree in Marketing, Communications, or related field
- Bilingual (English/Spanish) proficiency required
- Local Laredo market knowledge preferred