Job Description
Join our award-winning digital marketing team in Mesa, AZ as we revolutionize brand storytelling through cutting-edge social media strategies. Innovate Digital Solutions is seeking a creative and data-driven Social Media Manager to lead our multi-platform presence and drive measurable growth for our diverse client portfolio. This hybrid role combines strategic vision with hands-on execution in a fast-paced, collaborative environment.
As a key member of our Marketing Division, you'll develop comprehensive social campaigns that captivate audiences and deliver exceptional ROI. Our ideal candidate thrives at the intersection of creativity and analytics, leveraging emerging trends to build authentic brand communities. Enjoy competitive benefits, professional development stipends, and the opportunity to shape the future of digital engagement.
Responsibilities
- Develop and execute data-driven social media strategies across 8+ platforms including TikTok, Instagram, LinkedIn, and emerging channels
- Manage content calendars with 15+ weekly posts, ensuring brand consistency and platform-specific optimization
- Analyze performance metrics using Sprout Social and Google Analytics to refine campaigns and demonstrate ROI
- Lead community engagement initiatives, responding to inquiries within 2 hours and fostering authentic connections
- Collaborate with design team to produce high-quality visual assets and video content
- Monitor industry trends and competitor activities to identify opportunities for innovation
- Present monthly performance reports to leadership with actionable insights and growth projections
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 3+ years social media management experience
- Proven track record of growing social engagement by 40%+ across B2B and B2C brands
- Advanced proficiency in scheduling tools (Buffer/Hootsuite) and analytics platforms
- Expert knowledge of platform algorithms and paid advertising best practices
- Strong graphic design skills with proficiency in Adobe Creative Suite
- Experience managing crisis communications and brand reputation
- Certifications in Google Analytics, Meta Blueprint, or Hootsuite preferred
- Portfolio demonstrating successful campaign results and creative execution