Job Description
Join our dynamic marketing team in Milwaukee as a Social Media Manager and become the voice of our brand! We're seeking a creative strategist to transform our digital presence, drive engagement, and elevate our community connections. This hybrid role offers the flexibility to work remotely 2 days/week while collaborating in our vibrant downtown Milwaukee office. You'll lead innovative campaigns, analyze performance metrics, and shape our social media strategy across all platforms. If you're passionate about digital storytelling and have a track record of growing online communities, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and TikTok
- Create compelling content calendars with 80+ pieces of monthly content (graphics, videos, copy)
- Analyze performance data to optimize campaigns and report ROI to stakeholders
- Manage community engagement including responding to comments, DMs, and user-generated content
- Collaborate with design team to produce brand-aligned visual assets
- Monitor industry trends and competitor activities to identify growth opportunities
- Coordinate with sales team to generate qualified leads through social channels
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of social media management experience with proven portfolio
- Advanced proficiency in analytics tools (Meta Business Suite, Google Analytics, Sprout Social)
- Demonstrated success in growing social media engagement by 50%+ year-over-year
- Expert knowledge of social media advertising (Facebook/Instagram Ads, LinkedIn Campaign Manager)
- Strong graphic design skills (Canva, Adobe Creative Suite)
- Ability to work in fast-paced environment with tight deadlines