Job Description
Join our award-winning digital marketing agency in the heart of New Orleans! We're seeking a creative and data-driven Social Media Manager to elevate our clients' online presence. This hybrid role offers the chance to work with iconic brands while embracing the city's vibrant culture. Enjoy competitive benefits, professional development stipends, and a collaborative environment where your ideas thrive.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, TikTok, LinkedIn, and Facebook
- Create compelling content calendars with 80+ original monthly assets (graphics, videos, stories)
- Manage paid ad campaigns with $5K+ monthly budgets and optimize for 25%+ ROAS
- Analyze performance data using Sprout Social and Google Analytics to drive strategy pivots
- Lead cross-functional collaborations with design and PR teams
- Maintain brand voice consistency across all client channels
- Stay ahead of algorithm changes and emerging platform trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years managing social media for B2B/B2C brands with 50K+ followers
- Proven expertise in content creation tools (Canva, Adobe Creative Suite)
- Advanced proficiency in social analytics and A/B testing methodologies
- Experience managing paid social budgets exceeding $2K/month
- Portfolio demonstrating successful campaign results
- Ability to thrive in fast-paced, deadline-driven environments
- Local New Orleans market knowledge preferred