Job Description
Join our award-winning marketing team in Pittsburgh and revolutionize our digital footprint! We're seeking a visionary Social Media Manager to craft compelling narratives across platforms, drive measurable ROI, and elevate our brand's voice in the Steel City's vibrant tech scene. This hybrid role offers competitive benefits, flexible scheduling, and opportunities to shape our social strategy from day one.
Responsibilities
- Develop and execute data-driven social media strategies across LinkedIn, Instagram, Twitter, and emerging platforms
- Create engaging content calendars with 15+ posts/month including graphics, videos, and interactive campaigns
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage $50K+ monthly ad budgets across paid social channels
- Collaborate with design teams to produce branded visual assets
- Monitor industry trends and competitor activities to identify opportunities
- Train junior staff on social media best practices and platform algorithms
Qualifications
- 5+ years progressive social media management experience with B2B tech clients
- Proven track record of increasing engagement by 40%+ year-over-year
- Expertise in social advertising tools (Meta Business Suite, LinkedIn Campaign Manager)
- Certification in Google Analytics or Hootsuite Social Marketing
- Proficiency with Canva, Adobe Creative Suite, and video editing tools
- Demonstrable experience managing crisis communications on social platforms
- Bachelor's degree in Marketing, Communications, or related field