Job Description
Urgently Hiring: Social Media Manager in Lexington, KY
Are you a creative storyteller with a passion for connecting brands with their communities? Lexington Digital Solutions is seeking a dynamic and results-driven Social Media Manager to join our high-performing marketing team.
In this pivotal role, you will be the voice of our brand across all major social platforms. We are looking for someone who doesn't just post content but builds relationships, drives engagement, and translates social interactions into tangible business results. If you are ready to take your career to the next level in the heart of the Bluegrass, apply today!
Responsibilities
- Strategic Planning: Develop and execute comprehensive social media strategies aligned with overall business goals to increase brand awareness and engagement in the Lexington market.
- Content Creation: Design and curate high-quality, engaging content (copy, graphics, and video) that resonates with our target audience and tells our brand story.
- Community Management: Foster a positive community by actively monitoring, replying to, and engaging with followers across all channels to ensure excellent customer service.
- Performance Analysis: Track key performance indicators (KPIs) and analyze metrics to optimize future content and campaigns, providing monthly reports to stakeholders.
- Advertising: Manage and optimize paid social media campaigns (Facebook, Instagram, LinkedIn) to maximize ROI and lead generation.
- Cross-Functional Collaboration: Work closely with the SEO and content teams to ensure a cohesive digital marketing approach.
Qualifications
- Experience: Minimum of 3-5 years of professional experience in social media management or digital marketing.
- Technical Skills: Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and CMS platforms (WordPress).
- Analytics: Strong ability to interpret data, generate insights, and use tools like Google Analytics.
- Visuals: Demonstrated ability to create or curate compelling visual content using tools like Canva, Adobe Creative Suite, or basic video editing software.
- Communication: Exceptional written and verbal communication skills with a keen eye for detail.
- Local Knowledge: Understanding of the Lexington, KY market and local trends is a plus.