Job Description
Join our dynamic marketing team in Lexington's vibrant tech hub! We're seeking a creative Part-Time Social Media Manager to amplify our brand's digital footprint across platforms. This hybrid role offers 25 hours/week with flexible scheduling, perfect for experienced professionals seeking impactful part-time work.
Why You'll Love Working With Us: Competitive compensation, professional development stipend, collaborative remote culture, and the opportunity to shape a growing brand's digital identity. Work alongside award-winning marketers while enjoying Lexington's thriving arts and culinary scene.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, Facebook, LinkedIn, and TikTok
- Create engaging visual and written content (graphics, videos, captions) that drives 30%+ audience growth
- Monitor analytics weekly, reporting on KPIs like engagement rate, reach, and conversion metrics
- Manage community engagement, responding to comments and messages within 2 hours
- Collaborate with graphic designers and copywriters to maintain brand consistency
- Track competitor activity and industry trends to identify opportunities
- Schedule content using Buffer/Hootsuite and maintain editorial calendars
Qualifications
- 3+ years managing social media for B2B or consumer brands
- Proven track record growing audience engagement by 25%+ annually
- Expertise in Canva, Adobe Creative Suite, and analytics tools
- Experience with paid social advertising campaigns ($5k+ monthly budgets)
- Strong understanding of SEO best practices for social platforms
- Ability to create compelling visual and written content
- Excellent communication skills and attention to detail
- Portfolio demonstrating successful campaign results