Job Description
Join our dynamic marketing team in sunny Tucson as a Social Media Manager with unprecedented flexibility! We're seeking a creative digital strategist to elevate our brand's online presence while enjoying work-life balance through customizable scheduling. This hybrid role combines remote collaboration with occasional in-person brainstorming sessions at our downtown office.
At Innovate Tucson Marketing, we believe exceptional work thrives when empowered with autonomy. You'll manage content calendars across 5+ platforms, analyze performance metrics, and develop viral campaigns – all while setting your own productive hours. Perfect for night owls, early risers, or anyone needing non-traditional scheduling.
Responsibilities
- Develop and execute data-driven social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create engaging content (graphics, videos, copy) aligned with brand voice and campaign goals
- Analyze platform analytics weekly to optimize content performance and ROI
- Manage community engagement including responding to comments and DMs within 24 hours
- Coordinate with design team for visual assets and with sales for lead-gen campaigns
- Stay updated on platform algorithm changes and emerging social trends
- Prepare monthly performance reports with actionable insights for leadership
Qualifications
- 3+ years of proven social media management experience with measurable results
- Expertise in scheduling tools (Buffer, Hootsuite, Later) and analytics platforms
- Strong portfolio demonstrating content creation and community growth
- Proficiency in graphic design (Canva, Adobe Creative Suite) and video editing
- Ability to work independently with minimal supervision during flexible hours
- Understanding of SEO principles and content marketing best practices
- Excellent written communication and crisis management skills