Job Description
Join our award-winning team at Bluegrass Digital Marketing Agency and transform how brands connect with audiences in Lexington and beyond! We're seeking a creative and data-driven Social Media Manager to craft compelling digital narratives that drive engagement and growth. This part-time role (20-25 hours/week) offers flexible scheduling and the opportunity to work with dynamic local businesses while leveraging cutting-edge marketing tools. If you're passionate about storytelling and analytics in the digital space, we want to hear from you!
Responsibilities
- Develop and execute data-driven social media strategies across platforms including Instagram, Facebook, LinkedIn, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Monitor and analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement, respond to comments, and foster brand loyalty
- Collaborate with design teams to produce high-visual assets for campaigns
- Stay current on platform algorithm changes and emerging trends
- Provide monthly performance reports with actionable insights
Qualifications
- 3+ years of hands-on social media management experience with proven results
- Proficiency in scheduling tools (Buffer, Hootsuite) and graphic design software (Canva, Adobe Creative Suite)
- Strong analytical skills with ability to interpret metrics and optimize campaigns
- Excellent written communication and storytelling abilities
- Portfolio showcasing successful social media campaigns
- Knowledge of SEO principles and content marketing best practices
- Ability to work independently with minimal supervision
- Local Lexington market knowledge preferred