Job Description
Join Innovate Digital Marketing as a Part-Time Social Media Manager and transform our digital presence! We're a forward-thinking agency passionate about helping Sacramento businesses thrive in the digital landscape. This flexible role offers the perfect opportunity to leverage your creativity and strategic thinking while making a tangible impact. Enjoy a collaborative environment with competitive compensation and professional growth opportunities.
Responsibilities
- Develop and execute data-driven social media strategies across platforms (Instagram, LinkedIn, TikTok, Facebook)
- Create engaging content calendars with high-quality visuals, videos, and copy
- Monitor brand mentions and community engagement with rapid response protocols
- Analyze campaign performance metrics and optimize content for ROI
- Collaborate with graphic design team on visual assets
- Manage paid social advertising campaigns with A/B testing
- Stay ahead of emerging trends and platform algorithm changes
- Generate monthly performance reports for key stakeholders
Qualifications
- 3+ years proven social media management experience
- Expertise in scheduling tools (Hootsuite, Buffer, Sprout Social)
- Strong portfolio demonstrating successful campaign execution
- Proficiency in analytics platforms (Google Analytics, Meta Business Suite)
- Graphic design skills (Canva, Adobe Creative Suite)
- Excellent written communication and storytelling abilities
- SEO and content marketing fundamentals knowledge
- Ability to work independently with minimal supervision