Job Description
Join Nexus Digital Agency, a cutting-edge marketing firm revolutionizing brand storytelling through digital innovation. We're seeking a visionary Senior Social Media Manager to lead our client portfolio's social strategy in the vibrant Oakland market. This high-impact role offers competitive compensation, comprehensive benefits, and the opportunity to shape digital experiences for Fortune 500 brands.
As a key member of our creative team, you'll drive measurable growth through data-driven campaigns, mentor junior specialists, and collaborate with cross-functional teams to deliver exceptional results. Our Oakland headquarters features modern workspaces, flexible schedules, and a culture that values creativity and professional development.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, TikTok, LinkedIn, and Twitter
- Lead paid social campaigns with $100K+ monthly budgets, optimizing for ROAS and CAC
- Analyze performance metrics using Sprout Social and Google Analytics to refine approaches
- Manage a team of 3 social specialists, providing mentorship and performance reviews
- Collaborate with design and content teams to produce viral-worthy campaigns
- Present quarterly strategy reports to C-suite stakeholders with actionable insights
- Stay ahead of platform algorithm changes and emerging trends
Qualifications
- 5+ years of social media management experience with $50K+ campaign budgets
- Proven track record of increasing engagement by 40%+ year-over-year
- Expertise in social analytics tools (Sprout Social, Hootsuite, Google Analytics)
- Experience managing teams of 3+ professionals
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful B2B and B2C campaigns
- Advanced knowledge of Instagram Reels, TikTok algorithms, and LinkedIn B2B targeting
- Ability to work in hybrid office environment (3 days/week in Oakland office)