Job Description
Join our dynamic marketing team as a Social Media Manager to elevate our digital footprint in Lexington's thriving business landscape. You'll craft compelling narratives across platforms, analyze performance metrics, and drive brand engagement through innovative strategies. This role offers the opportunity to shape our online identity while working with a forward-thinking agency committed to client success.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, Facebook, LinkedIn, TikTok)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze campaign performance using tools like Google Analytics and Sprout Social
- Manage community engagement and brand reputation across channels
- Collaborate with design team for visual asset creation
- Report on ROI and optimize campaigns based on KPIs
- Stay current with emerging trends and algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience
- Proven portfolio of successful campaigns across B2B/B2C
- Expertise in social media analytics and reporting tools
- Strong written communication and visual storytelling skills
- Experience with paid social advertising (Meta Ads, LinkedIn Ads)
- Ability to work in a fast-paced, deadline-driven environment