Job Description
Join our dynamic marketing team as a Social Media Manager in sunny Bakersfield! We're seeking a creative strategist to amplify our brand's digital presence across all platforms. This hybrid role offers competitive compensation, comprehensive benefits, and the chance to shape our social ecosystem. If you're passionate about data-driven storytelling and community building, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms
- Create engaging content calendars with monthly performance targets
- Analyze campaign metrics and optimize ROI through A/B testing
- Manage influencer partnerships and paid ad campaigns
- Collaborate with design team for visual content production
- Monitor industry trends and competitive landscape
- Lead crisis communication protocols for brand reputation
Qualifications
- 5+ years in social media management with proven campaign success
- Expertise in Facebook, Instagram, LinkedIn, TikTok, and Twitter
- Proficiency with Sprout Social, Hootsuite, and Google Analytics
- Demonstrable experience in community engagement and growth hacking
- Strong written communication skills with brand voice mastery
- Graphic design proficiency (Canva/Adobe Creative Suite)
- Bachelor's degree in Marketing or related field