Job Description
We are seeking a dynamic and results-driven Social Media Manager to lead our digital presence in Lexington, KY. As the guardian of our brand voice, you will craft compelling narratives, engage our community, and drive meaningful growth across all major social platforms.
In this pivotal role, you will collaborate closely with our creative and marketing teams to develop comprehensive strategies that not only increase brand awareness but also convert followers into loyal customers. If you have a passion for digital trends, a knack for storytelling, and a data-oriented mindset, we invite you to join our innovative team.
Responsibilities
- Develop and execute a full-spectrum social media strategy that aligns with company goals and enhances brand visibility.
- Create, curate, and manage high-quality, engaging content including graphics, videos, and copy for Facebook, Instagram, LinkedIn, and Twitter.
- Monitor social media channels for industry trends, competitor activities, and audience sentiment to inform strategy adjustments.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Analyze key performance metrics (KPIs) and produce detailed monthly reports to optimize content and advertising performance.
- Manage social media advertising budgets and campaigns to maximize ROI and lead generation.
- Coordinate with internal teams to ensure consistent messaging across all digital touchpoints.
Qualifications
- Minimum of 3 years of proven experience as a Social Media Manager or Digital Marketing Specialist.
- Deep understanding of social media algorithms, trends, and best practices across various platforms.
- Exceptional writing and editing skills with a strong command of grammar and brand voice.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and design tools (e.g., Canva, Adobe Creative Suite).
- Basic to intermediate knowledge of SEO principles and analytics platforms (e.g., Google Analytics).
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- A bachelor's degree in Marketing, Communications, or a related field is preferred.