Job Description
Join our award-winning digital marketing agency in the heart of New Orleans! We're seeking a dynamic Social Media Manager to amplify our clients' brands across vibrant platforms. You'll craft compelling campaigns, analyze performance metrics, and lead innovative community engagement strategies. This hybrid role offers competitive benefits, flexible scheduling, and opportunities for professional growth in one of America's most culturally rich cities.
Responsibilities
- Develop and execute data-driven social media strategies across Instagram, TikTok, LinkedIn, and Facebook
- Manage content calendars including video production, graphic design, and copywriting
- Analyze campaign performance using analytics tools and optimize strategies
- Collaborate with creative teams to align social initiatives with brand identity
- Monitor industry trends and competitor activities to identify growth opportunities
- Lead community engagement initiatives and crisis management protocols
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of social media management experience with proven portfolio
- Expertise in social analytics tools (Sprout Social, Hootsuite, etc.)
- Strong graphic design and video editing skills
- Experience managing paid social advertising campaigns
- Deep understanding of New Orleans' cultural landscape preferred
- Google Analytics certification or equivalent