Job Description
Join our award-winning digital marketing agency at the heart of Detroit's revitalized downtown! We're seeking a dynamic Social Media Manager to amplify our clients' brands across emerging platforms. You'll lead creative campaigns, analyze performance metrics, and build engaged communities that drive measurable ROI. This hybrid role offers competitive benefits, professional development stipends, and the chance to work with iconic Detroit brands.
Responsibilities
- Develop and execute data-driven social media strategies across 5+ platforms (TikTok, Instagram, LinkedIn, etc.)
- Create viral-worthy content calendars including graphics, videos, and written assets
- Manage paid ad campaigns with $50K+ monthly budgets, optimizing for CTR and conversion
- Analyze performance metrics using Sprout Social and Google Analytics to refine strategies
- Lead community engagement initiatives, responding to comments and DMs within 2 hours
- Collaborate with design and PR teams for integrated brand storytelling
- Present monthly performance reports to C-suite stakeholders
Qualifications
- 3+ years managing social media for B2C or B2B brands with 50K+ followers
- Proven expertise in paid social advertising (Meta, TikTok, LinkedIn Ads)
- Strong portfolio demonstrating viral campaign success (10K+ engagements)
- Advanced proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Google Analytics and Sprout Social certification preferred
- Experience with crisis communication protocols
- Bachelor's degree in Marketing, Communications, or related field
- Detroit metro area residency required for in-person collaboration