Job Description
We are seeking a creative and results-driven Social Media Manager to join our dynamic team in Oakland, CA. In this pivotal role, you will be responsible for shaping our brand voice and driving engagement across multiple digital platforms. We provide the necessary equipment and tools to ensure you have everything you need to succeed.
As a key member of our marketing department, you will craft compelling narratives, analyze data to optimize performance, and connect with our audience on a deeper level. If you are passionate about digital storytelling and want to make an impact in the Bay Area, we want to hear from you.
Responsibilities
- Develop and execute comprehensive social media strategies tailored to the Oakland market and broader audience.
- Create, curate, and manage high-quality content including graphics, videos, and written copy for platforms such as Instagram, LinkedIn, and Facebook.
- Monitor social media channels for industry trends, competitor activities, and audience feedback to adapt strategies accordingly.
- Analyze key performance metrics (KPIs) and provide monthly reports to stakeholders with actionable insights.
- Engage with the online community to foster brand loyalty and build meaningful relationships.
- Collaborate with the graphic design and content teams to ensure brand consistency and high-quality output.
- Manage paid social media campaigns to maximize ROI and lead generation.
Qualifications
- 3+ years of proven experience in social media management or digital marketing.
- Deep understanding of social media algorithms, SEO best practices, and content trends.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong copywriting skills with a keen eye for visual design.
- Experience with basic graphic design tools (e.g., Canva, Adobe Creative Suite).
- Excellent communication skills and the ability to work independently in a fast-paced environment.
- Valid driver's license and willingness to travel for team events (occasional).