Job Description
Join our dynamic marketing team in Louisville as a Social Media Manager and become the voice of our brand across digital platforms. We're seeking a creative strategist to elevate our online presence, drive engagement, and convert followers into loyal customers. This role offers the opportunity to shape our social media strategy while working with a passionate team in a collaborative, growth-oriented environment.
Responsibilities
- Develop, implement, and manage comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, and TikTok
- Create engaging content calendars with a focus on brand storytelling and audience growth
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Collaborate with design and sales teams to align social initiatives with business goals
- Manage community engagement and respond to customer inquiries in real-time
- Stay ahead of digital trends and platform algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Expertise in content creation, graphic design, and video editing
- Strong analytical skills with experience in social media analytics tools
- Ability to develop data-driven strategies and report on KPIs
- Exceptional written and verbal communication skills
- Experience managing paid social media advertising campaigns