Job Description
Join Coastal Digital Innovations as our next Social Media Manager and transform how brands connect with audiences in Virginia Beach and beyond! We're seeking a creative strategist to lead our digital presence across platforms, drive engagement, and elevate brand awareness in the vibrant coastal community. This role combines data-driven insights with compelling storytelling to position our clients as industry leaders. If you're passionate about social media trends, analytics, and building authentic communities, apply today to make waves in digital marketing!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to comments, and foster customer relationships
- Collaborate with marketing team on integrated campaigns and influencer partnerships
- Stay ahead of platform algorithm changes and emerging trends
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- 3+ years of social media management experience with proven portfolio
- Expertise in scheduling tools (Buffer, Hootsuite) and graphic design (Canva, Adobe Creative Suite)
- Strong analytical skills with ability to translate data into strategy
- Excellent written and verbal communication skills
- Experience managing paid social media advertising (Meta Ads Manager, LinkedIn Campaign Manager)
- Knowledge of SEO principles and content marketing best practices
- Ability to work in a fast-paced environment with multiple deadlines